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Drones Impact on the Real Estate Marketing World

With the use of drones in real estate industry, doing business will never be the same again. We understand how drones help in the building stage of the property. Builders are given accurate images of the location and the surroundings. During construction, drones are an indispensable source of images of hard to reach parts of the building.

Once completed and the property is ready for occupancy, it is now the job of the realtors to market the houses. Once again, drones can prove extremely helpful in the real estate marketing world. Drones can provide aerial shots of the house which can give prospective buyers a more accurate view of the entire property in one single shot or video. Fort Lauderdale real estate, famous for its incredible views of the ocean and the Intracoastal, is a prime candidate for drone footage. Most homes have spectacular views of the oceans, and capturing those through the lens of a drone allows the realtors a marketing advantage. Prospective buyers will be given more information about the property they intend to buy on a different angle. The aerial view is better since it can capture the entirety of the property which is not possible in the view taken from the ground level.

It is also beneficial for the sellers to use a drone to take pictures of the property. Aside from taking an aerial view of the exact location of the house and its proximity to other houses/buildings in the neighborhood, the drone can also take pictures inside the house. A view taken from the ceiling can give a better image of how the house looks like inside. The pictures that were taken both outside and inside can be used by the seller or the agent when listing the property.

Photos or videos taken by drone are more informative and more interesting on the part of the buyer.  Agents will have a more accurate source of images to show to interested buyers the location of the house and its proximity to the school, church, grocery shops and hospitals. It can also show the natural surroundings in the area. Since the drone can capture bigger space in a single frame, it can show to the buyer how close is the property to natural sceneries like lakes, beach, mountain, waterfalls, etc. Showing the exact location of the house to all other important elements within the area is a huge selling point for an agent.

Making use of drone images on a property is helpful because the ground shot doesn’t always provide the entire view of the house.  A home surrounded by a vineyard and with a lake nearby is sure to impress a buyer once he sees the aerial photo.